Couture collections are really a feast for eyes every season. The fairytale fashion land of dreams, dresses and imagination. Dolce & Gabbana, however, took this part of fashion season to a whole new level with its couture collection for this spring.
Unlike other couture houses, the Italian duo don’t present their couture collections in Paris. They make it a cool private affair in the wonderful surroundings of a historical appartment in Milan. Every year only a handful of fashion editors get invited to this private dreamy show, along with Dolce & Gabbana’s most loyal customers and friends. The only way anybody can enjoy the beauty and craftsmanship of their couture models is via photographs that got through on the internet, most of them via the social networks.
Alta Moda means Haute Couture in Italian. „Dolce e Gabbana’s Alta Moda is, much as the French fashion establishment might not want to hear this, beyond most of what is shown during Paris couture week,“ wrote Lisa Armstrong from The Telegraph. And if you look at these amazing models, you can’t help but agree. Dolce & Gabbana took us to a dreamy fashion garden full of floating organza, roses and embroidery so delicate that the models looked like walking works of art. And they practically were: nine of the 65 outfits in the spring/summer collection were inspired by paintings by Van Gogh and Renoir. Dolce & Gabbana fought for the rights to their reproduction with world museums so that they could remake the sunflowers on the dress canvas and wow us all completely.
The Italian designer duo has launched their couture collection Alta Moda two years ago. Despite its huge costs, they are adamant to stay true to the idea of haute couture as it was 100 years ago. Unlike the bigger fashion houses like Chanel or Louis Vuitton, they don’t use the couture opportunity commercialy to promote their perfumes or accessories – they make one-of-a-kind models that won’t be seen on celebrities all over the world. Every model is an original and can only be worn by one and only woman.
Ok, so which piece is your favourite? Rich floral dramatic gown or a modest luxurious pink silk pyjamas?
photos: vogue.com, telegraph.co.uk, Dolce & Gabbana